Corporate entrepreneurship within payment service industry

Large, established firms need to be innovative and adapt to changes in their environment. At the same time, these firms must efficiently focus on their cur-rent mainstream activities, also referred to as alignment. Simultaneous execution of both these activities has been regarded crucial for a corporation’s survival. While empiric research on Corporate Entrepreneurship (hereafter: CE) has grown significantly, there has been little attention to the way CE is applied in practice.