2014-01-21
ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement.
Publication
Publication
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Folle de Menezes-Liberali, J. | |
hdl.handle.net/2105/15772 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Kraaij, R.M. (2014, January 21). ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement.. Business Economics. Retrieved from http://hdl.handle.net/2105/15772
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