ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement.

Additional Metadata
Thesis Advisor	Folle de Menezes-Liberali, J.
Persistent URL	hdl.handle.net/2105/15772
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kraaij, R.M. (2014). ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement. In Business Economics.http://hdl.handle.net/2105/15772

Publication