2014-03-18
Consumers’ Response to Product Copycats and the Role of Brand Loyalty
Publication
Publication
An applied research to the Apple Inc. - Samsung Electronics case
| Additional Metadata | |
|---|---|
| Adiguzel, dr. F. | |
| hdl.handle.net/2105/15966 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Ma, W.F. (2014, March 18). Consumers’ Response to Product Copycats and the Role of Brand Loyalty: An applied research to the Apple Inc. - Samsung Electronics case. Business Economics. Retrieved from http://hdl.handle.net/2105/15966 |
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