2014-03-18
Consumers’ Response to Product Copycats and the Role of Brand Loyalty
Publication
Publication
An applied research to the Apple Inc. - Samsung Electronics case
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Adiguzel, dr. F. | |
hdl.handle.net/2105/15966 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Ma, W.F. (2014, March 18). Consumers’ Response to Product Copycats and the Role of Brand Loyalty. Business Economics. Retrieved from http://hdl.handle.net/2105/15966
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