Consumers’ Response to Product Copycats and the Role of Brand Loyalty: An applied research to the Apple Inc. - Samsung Electronics case

Additional Metadata
Thesis Advisor	Adiguzel, dr. F.
Persistent URL	hdl.handle.net/2105/15966
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ma, W.F. (2014). Consumers’ Response to Product Copycats and the Role of Brand Loyalty: An applied research to the Apple Inc. - Samsung Electronics case. In Business Economics.http://hdl.handle.net/2105/15966

Consumers’ Response to Product Copycats and the Role of Brand Loyalty