"Green brand positioning: Emotional versus functional brand positioning and the influence of negative publicity"

Additional Metadata
Thesis Advisor	Adiguzel, F.
Persistent URL	hdl.handle.net/2105/16945
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dimitrova, B. (2014, June 16). "Green brand positioning: Emotional versus functional brand positioning and the influence of negative publicity". Business Economics. Retrieved from http://hdl.handle.net/2105/16945

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