"Green brand positioning: Emotional versus functional brand positioning and the influence of negative publicity"

Additional Metadata
Thesis Advisor	Adiguzel, F.
Persistent URL	hdl.handle.net/2105/16945
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dimitrova, B. (2014). "Green brand positioning: Emotional versus functional brand positioning and the influence of negative publicity". In Business Economics.http://hdl.handle.net/2105/16945

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