2014-07-30
Customer Defection Prediction in the Entertainment Product Industry: The Role of Product Usage Motivations in Defection Decisions.
Publication
Publication
| Additional Metadata | |
|---|---|
| Hariharan, V. | |
| hdl.handle.net/2105/16969 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Oenema, S. (2014). Customer Defection Prediction in the Entertainment Product Industry: The Role of Product Usage Motivations in Defection Decisions. In Business Economics.http://hdl.handle.net/2105/16969 |
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