2014-07-30
Customer Defection Prediction in the Entertainment Product Industry: The Role of Product Usage Motivations in Defection Decisions.
Publication
Publication
Additional Metadata | |
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Hariharan, V. | |
hdl.handle.net/2105/16969 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Oenema, S. (2014, July 30). Customer Defection Prediction in the Entertainment Product Industry: The Role of Product Usage Motivations in Defection Decisions.. Business Economics. Retrieved from http://hdl.handle.net/2105/16969
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