“On the characteristics of an individual who prefers to work for a family business.”

This paper studies the relationship between individual human characteristics and their influence on the chance said individual would prefer a family business as employing entity. These characteristics and preferences have been measured using an indicator of occupational preference, an indicator of risk, an indicator of current employment, an indicator of level of education and an indicator of previous entrepreneurial experience. These indicators were derived from the Flash Eurobarometer report number 354. Using a logistic regression model it is found that education and risk attitude can be used to predict the chance an individual prefers working for a family business. Based on these findings new research can be done on the drivers of occupational choice in general and the choice for a family business as employer in particular to shed more light on occupational choice drivers.