PRESENT PRIDE OR PAST GLORY?

This study will try to access how the citizens of Dordrecht value the old city center and what their willingness to pay to preserve the old city center is. The research will be performed accordingly to the contingent valuation method. This method is fairy new in cultural economics and has its origins in the field of environmental economics. Therefore this method will be further explored in this study. The aim of this study is not only to find out what people are willing to pay, but also how they value the old city center in non-monetary terms. It was also be examined if there exists a correlation between different non-monetary values and the willingness to pay. This information is crucial for policymakers, as this information is the base for good cultural policies.