Increasing the effectiveness of advertising:: How can the implementation of two-sided messages increase the persuasiveness of advertisement?

Additional Metadata
Thesis Advisor	Avagyan, V.
Persistent URL	hdl.handle.net/2105/18367
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Putten, B. van. (2015, April 8). Increasing the effectiveness of advertising:: How can the implementation of two-sided messages increase the persuasiveness of advertisement?. Business Economics. Retrieved from http://hdl.handle.net/2105/18367

Increasing the effectiveness of advertising: