This paper investigates the presence of the favourite-longshot bias and the sentiment bias in the European football betting market. The presence of these biases is investigated by comparing the returns of different betting strategies. This paper shows that both the favourite-longshot bias and the sentiment bias are present in the match-odds of European football matches.

Peeters, Th.
hdl.handle.net/2105/18697
Business Economics
Erasmus School of Economics

Lee S. van der. (2015, July 6). Behavioural Biases in the European Football Betting Market. Business Economics. Retrieved from http://hdl.handle.net/2105/18697