A Customer Centric organization is an organization that is able to create value and satisfaction for its customers, by identifying the desired outcomes that its customers are looking for, and use this knowledge to create and deliver meaningful customer oriented services.

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Dr. Ir. T. van der Wiele
hdl.handle.net/2105/18753
Operational Excellence in Services and Supply Chains
RSM: Parttime Master Bedrijfskunde

C. Martis. (2014, September). The Customer facing back office. Operational Excellence in Services and Supply Chains. Retrieved from http://hdl.handle.net/2105/18753