How does national culture affect the success of new product marketing campaigns on Facebook?

Additional Metadata
Keywords	Social media, Facebook, Consumer behaviour, Marketing, Word of mouth (WOM), Culture, Success
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20064
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, A.H. (2015). How does national culture affect the success of new product marketing campaigns on Facebook?. In International Management CEMS.http://hdl.handle.net/2105/20064

Publication