Social media competitions as tool to increase fan engagement: How organizing competitions on social media platforms can increase fan engagement for touring artists, and how they should be structured for maximum benefits

Additional Metadata
Keywords	Social media, Music industry/market/sector, Instagram, Competition, User generated, Social engagement
Thesis Advisor	Tsekouras, D., Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/20248
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heikkilä, A.J. (2014, August 28). Social media competitions as tool to increase fan engagement: How organizing competitions on social media platforms can increase fan engagement for touring artists, and how they should be structured for maximum benefits. Business Information Management. Retrieved from http://hdl.handle.net/2105/20248

Social media competitions as tool to increase fan engagement