2014-08-28
Social media competitions as tool to increase fan engagement
Publication
Publication
How organizing competitions on social media platforms can increase fan engagement for touring artists, and how they should be structured for maximum benefits
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Tsekouras, D., Gelper, S.E.C. | |
hdl.handle.net/2105/20248 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Heikkilä, A.J. (2014, August 28). Social media competitions as tool to increase fan engagement. Business Information Management. Retrieved from http://hdl.handle.net/2105/20248
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