The hero's journey as an instrument for successful content marketing of destination management organizations

Additional Metadata
Keywords	Storytelling, Destination management organisations, Content marketing, Monomyth
Thesis Advisor	Klooster, E. van ‘t, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20290
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schäfer, S. (2015, February 17). The hero's journey as an instrument for successful content marketing of destination management organizations. International Management CEMS. Retrieved from http://hdl.handle.net/2105/20290

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