The hero's journey as an instrument for successful content marketing of destination management organizations

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Keywords	Storytelling, Destination management organisations, Content marketing, Monomyth
Thesis Advisor	Klooster, E. van ‘t, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20290
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schäfer, S. (2015). The hero's journey as an instrument for successful content marketing of destination management organizations. In International Management CEMS.http://hdl.handle.net/2105/20290

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