New product exclusivity: does it matter to consumers?: Consumer perception of exclusive product launches in the consumer packaged goods industry

Additional Metadata
Keywords	Fast moving consumer goods (FMCG), Exclusivity, New product development (NPD), Consumer perception
Thesis Advisor	Everdingen, Y.M. van, Dalen, J. van
Persistent URL	hdl.handle.net/2105/20307
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berge, S.R.J. ten. (2015, February 27). New product exclusivity: does it matter to consumers?: Consumer perception of exclusive product launches in the consumer packaged goods industry. International Management CEMS. Retrieved from http://hdl.handle.net/2105/20307

New product exclusivity: does it matter to consumers?