Next-generation branding strategies and their influence on purchase intention for successive product generations: How do next-generation branding strategies influence the purchase intention for successive product generation and how is this moderated by brand equity and price?

Additional Metadata
Keywords	Next generation products, Brand strategy, Watch industry/market/sector, Innovation management, Brand equity, Purchase intention, Upgrading
Thesis Advisor	Everdingen, Y.M. van, Hoever, I.J.
Persistent URL	hdl.handle.net/2105/20373
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Silav, S. (2015, February 17). Next-generation branding strategies and their influence on purchase intention for successive product generations: How do next-generation branding strategies influence the purchase intention for successive product generation and how is this moderated by brand equity and price?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/20373

Next-generation branding strategies and their influence on purchase intention for successive product generations