Hybrid brand positioning strategies: Addressing diverging consumer needs in the apparel industry

Additional Metadata
Keywords	Brand positioning, Apparel industry/market/sector, Hybrid brand positioning
Thesis Advisor	Reinmoller, P., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/20470
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peeperkorn, H.L.S. (2014, March 19). Hybrid brand positioning strategies: Addressing diverging consumer needs in the apparel industry. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/20470

Hybrid brand positioning strategies