2014-03-19
Hybrid brand positioning strategies
Publication
Publication
Addressing diverging consumer needs in the apparel industry
Additional Metadata | |
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Reinmoller, P., Giessner, S.R. | |
hdl.handle.net/2105/20470 | |
Chinese Economy and Business | |
Organisation | Rotterdam School of Management |
Peeperkorn, H.L.S. (2014, March 19). Hybrid brand positioning strategies. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/20470
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