Hybrid brand positioning strategies: Addressing diverging consumer needs in the apparel industry

Additional Metadata
Keywords	Brand positioning, Apparel industry/market/sector, Hybrid brand positioning
Thesis Advisor	Reinmoller, P., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/20470
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peeperkorn, H.L.S. (2014). Hybrid brand positioning strategies: Addressing diverging consumer needs in the apparel industry. In Chinese Economy and Business.http://hdl.handle.net/2105/20470

Hybrid brand positioning strategies