The win/loss effect: Abnormal returns of sponsoring European football teams

Additional Metadata
Keywords	Football, Sponsorship, Event study, Abnormal returns, Sales
Thesis Advisor	Sojli, E., Genc, E.
Persistent URL	hdl.handle.net/2105/20507
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Harper, J.L. . (2013, September 12). The win/loss effect: Abnormal returns of sponsoring European football teams. Finance & Investments. Retrieved from http://hdl.handle.net/2105/20507

The win/loss effect