Social media strategies for a corporate Facebook fanpage: The case of Nationale Nederlanden

Additional Metadata
Keywords	Social media, Facebook, Ad involvement, Nationale Nederlanden, Customer involvement
Thesis Advisor	Dalen, J. van, Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/20623
Series	General Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gnanaraj, E. (2013, December 11). Social media strategies for a corporate Facebook fanpage: The case of Nationale Nederlanden. General Management. Retrieved from http://hdl.handle.net/2105/20623

Social media strategies for a corporate Facebook fanpage