Social media strategies for a corporate Facebook fanpage: The case of Nationale Nederlanden

Additional Metadata
Keywords	Social media, Facebook, Ad involvement, Nationale Nederlanden, Customer involvement
Thesis Advisor	Dalen, J. van, Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/20623
Series	General Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gnanaraj, E. (2013). Social media strategies for a corporate Facebook fanpage: The case of Nationale Nederlanden. In General Management.http://hdl.handle.net/2105/20623

Social media strategies for a corporate Facebook fanpage