Sequence preferences: it’s all relative: A quest to understand human irrationality in consumer choice

Additional Metadata
Keywords	Consumer behaviour, Consumer choices, Preference, Rationality
Thesis Advisor	Paolacci, G., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/20629
Series	General Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marle, S.J. van. (2013, December 10). Sequence preferences: it’s all relative: A quest to understand human irrationality in consumer choice. General Management. Retrieved from http://hdl.handle.net/2105/20629

Sequence preferences: it’s all relative