Sequence preferences: it’s all relative: A quest to understand human irrationality in consumer choice

Additional Metadata
Keywords	Consumer behaviour, Consumer choices, Preference, Rationality
Thesis Advisor	Paolacci, G., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/20629
Series	General Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marle, S.J. van. (2013). Sequence preferences: it’s all relative: A quest to understand human irrationality in consumer choice. In General Management.http://hdl.handle.net/2105/20629

Sequence preferences: it’s all relative