The impact of marketing decisions on performance of operations: The case of Diageo

Additional Metadata
Keywords	Marketing, Performance, Diageo, Operations, Interaction
Thesis Advisor	Dalen, J. van, Sting, F.J.
Persistent URL	hdl.handle.net/2105/20642
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ntarampekis, A. (2013, December 16). The impact of marketing decisions on performance of operations: The case of Diageo. Supply Chain Management. Retrieved from http://hdl.handle.net/2105/20642

The impact of marketing decisions on performance of operations