The impact of marketing decisions on performance of operations: The case of Diageo

Additional Metadata
Keywords	Marketing, Performance, Diageo, Operations, Interaction
Thesis Advisor	Dalen, J. van, Sting, F.J.
Persistent URL	hdl.handle.net/2105/20642
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ntarampekis, A. (2013). The impact of marketing decisions on performance of operations: The case of Diageo. In Supply Chain Management.http://hdl.handle.net/2105/20642

The impact of marketing decisions on performance of operations