How does brand architecture affect corporate value in periods of macroeconomic instability?

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Keywords	Brand architecture, Macroeconomic instability, Value
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20726
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alagna, A. (2014). How does brand architecture affect corporate value in periods of macroeconomic instability?. In International Management CEMS.http://hdl.handle.net/2105/20726

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