2014-02-13
How does brand architecture affect corporate value in periods of macroeconomic instability?
Publication
Publication
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/20726 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Alagna, A. (2014, February 13). How does brand architecture affect corporate value in periods of macroeconomic instability?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/20726
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