Visual metaphors, product or brand prominence and human spokespersons as tactics for effective print ads

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Keywords	Advertising, Neuromarketing, Brands, Attitudes, Attention
Thesis Advisor	Smidts, A., Stam, D.A.
Persistent URL	hdl.handle.net/2105/20730
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemstra, N.W.E. van. (2014, March 24). Visual metaphors, product or brand prominence and human spokespersons as tactics for effective print ads. International Management CEMS. Retrieved from http://hdl.handle.net/2105/20730

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