Visual metaphors, product or brand prominence and human spokespersons as tactics for effective print ads

Additional Metadata
Keywords	Advertising, Neuromarketing, Brands, Attitudes, Attention
Thesis Advisor	Smidts, A., Stam, D.A.
Persistent URL	hdl.handle.net/2105/20730
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemstra, N.W.E. van. (2014). Visual metaphors, product or brand prominence and human spokespersons as tactics for effective print ads. In International Management CEMS.http://hdl.handle.net/2105/20730

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