The impact of second-person address pronouns on Chinese consumers’ perceived value of brand experience for luxury brands and non-luxury brands

Additional Metadata
Keywords	China, Pronouns, Advertising, Language considerations, Brand experience, Perceived value
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20831
Series	General Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Di, Y. (2013, December 17). The impact of second-person address pronouns on Chinese consumers’ perceived value of brand experience for luxury brands and non-luxury brands. General Management. Retrieved from http://hdl.handle.net/2105/20831

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