The impact of second-person address pronouns on Chinese consumers’ perceived value of brand experience for luxury brands and non-luxury brands

Additional Metadata
Keywords	China, Pronouns, Advertising, Language considerations, Brand experience, Perceived value
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20831
Series	General Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Di, Y. (2013). The impact of second-person address pronouns on Chinese consumers’ perceived value of brand experience for luxury brands and non-luxury brands. In General Management.http://hdl.handle.net/2105/20831

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