2014-07-10
External pre-purchase search for information on the internet
Publication
Publication
The role of product experience, prior knowledge, importance of attributes and perceived purchase risk
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Ende, J.C.M. van den, Bruggen, G.H. van | |
hdl.handle.net/2105/20913 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Nguyen, T.T.N. (2014, July 10). External pre-purchase search for information on the internet. Management of Innovation. Retrieved from http://hdl.handle.net/2105/20913
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