2014-07-10
External pre-purchase search for information on the internet
Publication
Publication
The role of product experience, prior knowledge, importance of attributes and perceived purchase risk
| Additional Metadata | |
|---|---|
| , , | |
| Ende, J.C.M. van den, Bruggen, G.H. van | |
| hdl.handle.net/2105/20913 | |
| Management of Innovation | |
| Organisation | Rotterdam School of Management |
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Nguyen, T.T.N. (2014, July 10). External pre-purchase search for information on the internet: The role of product experience, prior knowledge, importance of attributes and perceived purchase risk. Management of Innovation. Retrieved from http://hdl.handle.net/2105/20913 |
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