SEM, SEO or social?: An empirical analysis of traffic channels on PC, tablet and mobile

Additional Metadata
Keywords	Online advertising, Search engines, Personal computer (PC), Tablets, Mobile telephone, Sponsored search, Organic search, Conversion rates
Thesis Advisor	Li, T., Paolacci, G.
Persistent URL	hdl.handle.net/2105/20941
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Holland, R.A. (2013). SEM, SEO or social?: An empirical analysis of traffic channels on PC, tablet and mobile. In Business Information Management.http://hdl.handle.net/2105/20941

SEM, SEO or social?