The effect of long-term forecasting on planning decisions: The case of Diageo

Additional Metadata
Keywords	Forecasting, Diageo, Real options analysis
Thesis Advisor	Dalen, J. van, Kuik, R.
Persistent URL	hdl.handle.net/2105/20985
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ioannidou, E.V. (2013, December 13). The effect of long-term forecasting on planning decisions: The case of Diageo. Supply Chain Management. Retrieved from http://hdl.handle.net/2105/20985

The effect of long-term forecasting on planning decisions