The effect of long-term forecasting on planning decisions: The case of Diageo

Additional Metadata
Keywords	Forecasting, Diageo, Real options analysis
Thesis Advisor	Dalen, J. van, Kuik, R.
Persistent URL	hdl.handle.net/2105/20985
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ioannidou, E.V. (2013). The effect of long-term forecasting on planning decisions: The case of Diageo. In Supply Chain Management.http://hdl.handle.net/2105/20985

The effect of long-term forecasting on planning decisions