Customer centricity in the Dutch telecommunications industry: Application of customer lifetime values and implications on the organizational architecture

Additional Metadata
Keywords	Customer centric strategy, Big data, Netherlands, Organisational architecture, Customer relationship management (CRM), customer lifetime value
Thesis Advisor	Perego, P.M., Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/21005
Series	Accounting & Control
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pranger, A.B.N. (2014, August 31). Customer centricity in the Dutch telecommunications industry: Application of customer lifetime values and implications on the organizational architecture. Accounting & Control. Retrieved from http://hdl.handle.net/2105/21005

Customer centricity in the Dutch telecommunications industry