Brand portfolio expansion strategy: Which factors influence managers’ choice of acquiring a brand or creating a new one in the German market

Additional Metadata
Keywords	Brand portfolio management, Germany
Thesis Advisor	Slangen, A.H.L., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21045
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steiner, K.J. (2012). Brand portfolio expansion strategy: Which factors influence managers’ choice of acquiring a brand or creating a new one in the German market. In Strategic Management.http://hdl.handle.net/2105/21045

Brand portfolio expansion strategy