2012-09-28
Brand portfolio expansion strategy
Publication
Publication
Which factors influence managers’ choice of acquiring a brand or creating a new one in the German market
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Slangen, A.H.L., Szymanowski, M. | |
hdl.handle.net/2105/21045 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Steiner, K.J. (2012, September 28). Brand portfolio expansion strategy. Strategic Management. Retrieved from http://hdl.handle.net/2105/21045
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