Brand portfolio expansion strategy: Which factors influence managers’ choice of acquiring a brand or creating a new one in the German market

Additional Metadata
Keywords	Brand portfolio management, Germany
Thesis Advisor	Slangen, A.H.L., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21045
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steiner, K.J. (2012, September 28). Brand portfolio expansion strategy: Which factors influence managers’ choice of acquiring a brand or creating a new one in the German market. Strategic Management. Retrieved from http://hdl.handle.net/2105/21045

Brand portfolio expansion strategy