Fighting showrooming: The effect of age, income and frequency of buying online on the consumers perceived usefulness of an in-store price comparison tool

Additional Metadata
Keywords	Showrooming, Buying behaviour, Usefulness, Price comparisons
Thesis Advisor	Marom, O., Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/21106
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Şengül, M.M. (2013, September 25). Fighting showrooming: The effect of age, income and frequency of buying online on the consumers perceived usefulness of an in-store price comparison tool. Business Information Management. Retrieved from http://hdl.handle.net/2105/21106

Fighting showrooming