2013-09-17
Brand loyalty across technology generations
Publication
Publication
Are consumers brand loyal across several generations of mobile phones?
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Everdingen, Y.M. van, Dittrich, K. | |
hdl.handle.net/2105/21187 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Kettelhack, A.M. (2013, September 17). Brand loyalty across technology generations. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21187
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