Brand loyalty across technology generations: Are consumers brand loyal across several generations of mobile phones?

Additional Metadata
Keywords	Brand loyalty, Mobile telephones
Thesis Advisor	Everdingen, Y.M. van, Dittrich, K.
Persistent URL	hdl.handle.net/2105/21187
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kettelhack, A.M. (2013, September 17). Brand loyalty across technology generations: Are consumers brand loyal across several generations of mobile phones?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21187

Brand loyalty across technology generations