2013-02-12
Next-generation product branding and consumer’s response
Publication
Publication
How does the next-generation branding strategy affect consumers’ response to the new product?
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Everdingen, Y.M. van, Nederveen Pieterse, A. | |
hdl.handle.net/2105/21190 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Baumann, M. (2013, February 12). Next-generation product branding and consumer’s response. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21190
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