Next-generation product branding and consumer’s response: How does the next-generation branding strategy affect consumers’ response to the new product?

Additional Metadata
Keywords	Next generation products, Branding, Name change, Consumer behaviour
Thesis Advisor	Everdingen, Y.M. van, Nederveen Pieterse, A.
Persistent URL	hdl.handle.net/2105/21190
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baumann, M. (2013, February 12). Next-generation product branding and consumer’s response: How does the next-generation branding strategy affect consumers’ response to the new product?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21190

Next-generation product branding and consumer’s response