How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions?: The moderating role of product features and price levels

Additional Metadata
Keywords	Product feature, Branding, Next generation products, Willingness to pay, Consumer behaviour
Thesis Advisor	Everdingen, Y.M. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/21220
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dogan, I. (2013). How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions?: The moderating role of product features and price levels. In International Management CEMS.http://hdl.handle.net/2105/21220

How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions?