2013-06-28
How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions?
Publication
Publication
The moderating role of product features and price levels
Additional Metadata | |
---|---|
, , , , | |
Everdingen, Y.M. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/21220 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Dogan, I. (2013, June 28). How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21220
|