2013-02-12
The role of corporate image and brand image in the loyalty toward next product generations
Publication
Publication
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Everdingen, Y.M. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/21226 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Talman, E.S. (2013, February 12). The role of corporate image and brand image in the loyalty toward next product generations. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21226
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