The role of corporate image and brand image in the loyalty toward next product generations

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Keywords	Brand loyalty, Brand image, Innovativeness, Next generation products, Corporate image, Satisfaction
Thesis Advisor	Everdingen, Y.M. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/21226
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Talman, E.S. (2013). The role of corporate image and brand image in the loyalty toward next product generations. In International Management CEMS.http://hdl.handle.net/2105/21226

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