Successful mobile marketing for luxury brands: Experience innovation….let senses go mobile!

Additional Metadata
Keywords	Mobile marketing, Luxury goods, Brands, Marketing
Thesis Advisor	Berens, G.A.J.M., Looman, J.L.
Persistent URL	hdl.handle.net/2105/21261
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krayenhoff, M.E. (2013, February). Successful mobile marketing for luxury brands: Experience innovation….let senses go mobile!. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21261

Successful mobile marketing for luxury brands