The effectiveness of social network sites in promoting product innovations: An experiment between Facebook and Twitter

Additional Metadata
Keywords	Innovation, Social media, Purchase intention, Promotion
Thesis Advisor	Everdingen, Y.M. van, Shemla, M.
Persistent URL	hdl.handle.net/2105/21334
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berends, J.M. (2014, March 27). The effectiveness of social network sites in promoting product innovations: An experiment between Facebook and Twitter. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21334

The effectiveness of social network sites in promoting product innovations