Product introduction performance improvement via process redesign: The case of Diageo

Additional Metadata
Keywords	Diageo, New product introduction, Business process redesign, Performance
Thesis Advisor	Dalen, J. van, Sting, F.J.
Persistent URL	hdl.handle.net/2105/21349
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beis, D. (2014). Product introduction performance improvement via process redesign: The case of Diageo. In Supply Chain Management.http://hdl.handle.net/2105/21349

Product introduction performance improvement via process redesign