Product introduction performance improvement via process redesign: The case of Diageo

Additional Metadata
Keywords	Diageo, New product introduction, Business process redesign, Performance
Thesis Advisor	Dalen, J. van, Sting, F.J.
Persistent URL	hdl.handle.net/2105/21349
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beis, D. (2014, August 31). Product introduction performance improvement via process redesign: The case of Diageo. Supply Chain Management. Retrieved from http://hdl.handle.net/2105/21349

Product introduction performance improvement via process redesign