Effects of mobile augmented reality applications on the brand attitude, attachment and purchase intention: Research paper on digital marketing campaigns

Additional Metadata
Keywords	Augmented reality, Marketing campaign, Brand attitude, Purchase intention
Thesis Advisor	Everdingen, Y.M. van, Shemla, M.
Persistent URL	hdl.handle.net/2105/21367
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peev, M.P. (2014, February 18). Effects of mobile augmented reality applications on the brand attitude, attachment and purchase intention: Research paper on digital marketing campaigns. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21367

Effects of mobile augmented reality applications on the brand attitude, attachment and purchase intention