2014-02-18
Effects of mobile augmented reality applications on the brand attitude, attachment and purchase intention
Publication
Publication
Research paper on digital marketing campaigns
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Everdingen, Y.M. van, Shemla, M. | |
hdl.handle.net/2105/21367 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Peev, M.P. (2014, February 18). Effects of mobile augmented reality applications on the brand attitude, attachment and purchase intention. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21367
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