2013-03-25
What drives daily-deal sales?
Publication
Publication
A panel data study of social proof & word-of-mouth on Groupon in the Netherlands
Additional Metadata | |
---|---|
, , , , , | |
Li, T., Ginkel, W.P. van | |
hdl.handle.net/2105/21391 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Zanten, A.T.M. van. (2013, March 25). What drives daily-deal sales?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21391
|