What drives daily-deal sales?: A panel data study of social proof & word-of-mouth on Groupon in the Netherlands

Additional Metadata
Keywords	Daily deals, Price promotions, Word of mouth (WOM), Panel data study, Groupon, Social proof
Thesis Advisor	Li, T., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/21391
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zanten, A.T.M. van. (2013, March 25). What drives daily-deal sales?: A panel data study of social proof & word-of-mouth on Groupon in the Netherlands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21391

What drives daily-deal sales?