The impact of ad creatives in PC, tablet, and smartphone advertising: A randomized field experiment evaluating the performance of search and display advertising across devices

Additional Metadata
Keywords	Advertisinng, Performance, Personal computer (PC), Smartphones, Tablets
Thesis Advisor	Li, T., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/21531
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kleine, D. . (2013, September 13). The impact of ad creatives in PC, tablet, and smartphone advertising: A randomized field experiment evaluating the performance of search and display advertising across devices. Business Information Management. Retrieved from http://hdl.handle.net/2105/21531

The impact of ad creatives in PC, tablet, and smartphone advertising