2013-09-13
The impact of ad creatives in PC, tablet, and smartphone advertising
Publication
Publication
A randomized field experiment evaluating the performance of search and display advertising across devices
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, , , , | |
Li, T., Ataman, M.B. | |
hdl.handle.net/2105/21531 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Kleine, D. . (2013, September 13). The impact of ad creatives in PC, tablet, and smartphone advertising. Business Information Management. Retrieved from http://hdl.handle.net/2105/21531
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