2012-06-20
Corporate rebranding in cross-border M&As
Publication
Publication
The effect of a global acquirer on consumer brand equity at the target level
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Berens, G.A.J.M., Wolf, P. de | |
hdl.handle.net/2105/21536 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Doppegieter, A. (2012, June 20). Corporate rebranding in cross-border M&As. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21536
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