Corporate rebranding in cross-border M&As: The effect of a global acquirer on consumer brand equity at the target level

Additional Metadata
Keywords	Mergers and acquisitions (M&A), Brand equity, Rebranding
Thesis Advisor	Berens, G.A.J.M., Wolf, P. de
Persistent URL	hdl.handle.net/2105/21536
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doppegieter, A. (2012). Corporate rebranding in cross-border M&As: The effect of a global acquirer on consumer brand equity at the target level. In International Management CEMS.http://hdl.handle.net/2105/21536

Corporate rebranding in cross-border M&As