Corporate rebranding in cross-border M&As: The effect of a global acquirer on consumer brand equity at the target level

Additional Metadata
Keywords	Mergers and acquisitions (M&A), Brand equity, Rebranding
Thesis Advisor	Berens, G.A.J.M., Wolf, P. de
Persistent URL	hdl.handle.net/2105/21536
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doppegieter, A. (2012, June 20). Corporate rebranding in cross-border M&As: The effect of a global acquirer on consumer brand equity at the target level. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21536

Corporate rebranding in cross-border M&As