The rise of mobile advertising: Exploring advertising effectiveness with mobile devices

Additional Metadata
Keywords	Mobile advertising, Online advertising, M commerce, Ecommerce, Sponsored search
Thesis Advisor	Ketter, W., Puntoni, S.
Persistent URL	hdl.handle.net/2105/21561
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buitelaar, S.R. (2012, September 21). The rise of mobile advertising: Exploring advertising effectiveness with mobile devices. Business Information Management. Retrieved from http://hdl.handle.net/2105/21561

The rise of mobile advertising