The rise of mobile advertising: Exploring advertising effectiveness with mobile devices

Additional Metadata
Keywords	Mobile advertising, Online advertising, M commerce, Ecommerce, Sponsored search
Thesis Advisor	Ketter, W., Puntoni, S.
Persistent URL	hdl.handle.net/2105/21561
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buitelaar, S.R. (2012). The rise of mobile advertising: Exploring advertising effectiveness with mobile devices. In Business Information Management.http://hdl.handle.net/2105/21561

The rise of mobile advertising