Consumer preferences and perceived risk: Trading out and trading down behaviour

Additional Metadata
Keywords	Perceived risk, Preference, Consumer behaviour
Thesis Advisor	Li, T., Silva Lourenco, C.J. da
Persistent URL	hdl.handle.net/2105/21693
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ivan, D.E. (2012). Consumer preferences and perceived risk: Trading out and trading down behaviour. In Business Information Management.http://hdl.handle.net/2105/21693

Consumer preferences and perceived risk