Consumer preferences and perceived risk: Trading out and trading down behaviour

Additional Metadata
Keywords	Perceived risk, Preference, Consumer behaviour
Thesis Advisor	Li, T., Silva Lourenco, C.J. da
Persistent URL	hdl.handle.net/2105/21693
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ivan, D.E. (2012, September 26). Consumer preferences and perceived risk: Trading out and trading down behaviour. Business Information Management. Retrieved from http://hdl.handle.net/2105/21693

Consumer preferences and perceived risk