To be or not to be: illusion or reality?: the investigation of superior advertisement performance on consumers between bloggers and celebrities in the context of fashion

Additional Metadata
Keywords	Celebrities, Blog, Endorsement
Thesis Advisor	Everdingen, Y.M. van, Bayerl, P.S.
Persistent URL	hdl.handle.net/2105/21697
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hashemian, S. (2012, March 13). To be or not to be: illusion or reality?: the investigation of superior advertisement performance on consumers between bloggers and celebrities in the context of fashion. International Management CEMS. Retrieved from http://hdl.handle.net/2105/21697

To be or not to be: illusion or reality?